5 Helpful tips to maximize your ATM income and help stand out from the crowd
ATM transactions continue to reach all time highs, but individual machines are seeing a decline in per transaction volume. With virtually 1 ATM to every New Yorker, how can you make your machine stand out? How can you attract more customers than the next? How can you improve their profitability? As the market saturates with more and more machines, it’s more important than ever to keep pace with one of the most profitable few square feet of your business. Below are 5 ways to make your ATM program more successful, more profitable, and more cost efficient and Best Products, your #1 ATM Company is here to help!
No. 1: Never Let Your ATM Run out of Money. Your customers rely on your ATM to be 100% operational. Don’t disappoint them by not putting enough money in the machine or letting it run out during the day. Disappointment may mean they never use your ATM again. Keeping a “stocked” machine plays THE MOST critical role in boosting machine performance. If you disappoint a customer once, it’s a risk that they will ever return. Don’t be the “ATM that never works”, be the ATM that your customers rely on!
No. 2: Keep it clean. Like any part of a well run establishment, your ATM plays a vital role in your business and keeping it clean is just as important as keeping your store clean. Remove graffiti, posters, dust, grease and grime on a daily basis. Mild cleansers such as Fantastic or Windex work well to keep your machine looking its best. After all, your customers care and notice…so should you.
No. 3: Invest in New Technology. If your ATM is older than your personal computer, it’s time for an upgrade. Although nothing may be wrong mechanically, new ATM machines offer new technology that your customers look for. In addition other mandates such as ADA compliance, as well as ATM EMV Migration can push your competition to getting new equipment. Make sure you keep pace. Large color touch screens, internet connectivity and sleek modern design offer customers a faster experience than the ATM next door, By replacing outdated equipment you can expect up to a 20% boost in transaction levels.
No. 4: Display Proper Signage. Advertise. Advertise. Advertise. ATMs attract customers and get them in your store. An inexpensive way to boost your transaction count is by displaying adequate signage. From inexpensive chloroplast signs, banners, door stickers, hanging pole signs to LED, Neon and Fluorescent signs, Best Products has tons of options that will get your ATM noticed, before they notice your neighbors!
No. 5: Consider Dispensing a Denomination other than $20. In certain areas, vending $10 bills has proven to be very successful in boosting transaction volume. If you’re thinking about upgrading your equipment, take into consideration having multiple dispensers. This would allow you to dispense $5, $10, $20, or even $50 in any combination. This gives you an edge over your competition. You’re providing added value to your ATM service by giving your customers exactly what they want, as well as decreasing the amount of cash you have to keep in the machine. Before you switch denominations call Best Products at 516-352-2707. We have to physically go to the machine and make the switch for you.
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This is an official email received by NAC (National ATM Counsel) on 8/19/24. Please note that this security bulletin effects ATM companies who utilize RMS software and who have not changed the default passwords. Please be aware- if you are a Best Products customer- this should not effect you- unless you are utilizing your own
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